Brand Transformation - Cricket Wireless
Strategic Challenge
Continue to deliver growth and cultural relevance while building community with small budgets, adapting to changing algorithms, and navigating the launch of TikTok and adopting creator marketing.
TASK
Transform Cricket Wireless's organic program into a comprehensive brand strategy while maintaining engagement across an evolving platform landscape despite budget constraints.
ACTION
Implemented strategic social media approach with:
Platform-specific content frameworks optimized for each environment
Brand voice development with consistent tone across platforms
Content innovation through entertainment partnerships and original series
Operational excellence with streamlined processes
Creator network development with comprehensive performance metrics
Results
Community Growth: Built audience to 2M+ followers across platforms
Engagement Excellence: Generated 1.65M meaningful engagements
Content Performance: Drove 41.1M video views through strategic optimization
Brand Sentiment: Maintained 90% positive sentiment across platforms
Platform Success:
Facebook: 33.3M impressions, 415K engagements
TikTok: 24.4M impressions, 357K engagements
Instagram: 13.5M impressions, 410K engagements
Average Engagement Rate: 3.64% (significantly above industry benchmarks)
Links
https://www.tiktok.com/@cricketwireless/video/7355603420180417834
https://www.instagram.com/p/C0b-SZWuWpx/
https://www.instagram.com/p/Cwf_NKwvjVD/?img_index=1
https://www.instagram.com/p/Cs3m5BzumWW/
https://www.tiktok.com/@cricketwireless/photo/7351080195895479595
https://www.tiktok.com/@cricketwireless/video/7335134837046512942
Partners & Credits
Results accomplished in partnership with:
Agency: Mekanism
Team: Cody Wright, Liz Bodero, Erica Rawlins
Services
Social Media Strategy
Corporate Brand
Storytelling
Content Strategy
Brand Positioning
Platform Optimization
Creator Marketing
Content Production
Community Management
Performance Analytics
Cross-Functional Campaign Leadership
Team Management
