A small outdoor coffee shop with a cozy porch, signage advertising coffee, biscuits, cold brew, sammies, and cookies, and a humorous note about sitting outside and drinking coffee with a friend.
A cup of coffee with foam on top, surrounded by chocolate bars and coffee beans on a dark wooden surface, with an event overlay mentioning "Chocolate + Coffee Tasting" on Saturday 1/25."
Collage of various images including a woman cutting vegetables, a tray of chocolates, a bag of chips, a close-up of a chicken drumstick, two men smiling outdoors, a cupcake, and a street scene with a flag and a sign.

Howdy ATL: Small Business Transformation

Strategic Challenge

Despite being Grant Park's only dedicated biscuit maker, Neighborhood bakery faces 10.44% monthly revenue decline, low weekday traffic, and an underutilized dining space.

Task

Reverse declining sales trend, increase weekday traffic, and maximize awareness of unique offerings in a competitive market with 12+ coffee shops nearby.

Action

Develop and implement strategic social media approach with:

  • Four content pillars: Biscuit Authority, Howdy Heritage, Local Connection, Grant Park Life

  • Scroll-stopping visuals showcasing unique offerings

  • Event-based campaigns (Valentine's Day, Marathon Weekend)

  • Consistent posting schedule across Instagram and Facebook

Results

  • Reversed the 4-month revenue decline immediately

  • Year-over-Year Revenue: +23.9% (Feb), +61.7% (Mar)

  • Campaign Success: Valentine's Day +193.85%, Atlanta Marathon Weekend +115.3%

  • Social Performance: +279% views, +444% reach, +151% engagements

  • Engagement Rate: 7.3% (10× industry average)

LINKS

https://www.instagram.com/p/DHL-Km3OsT0/

https://www.instagram.com/p/DG5hTZquTQb/

https://www.instagram.com/p/DGQXTdzOM27/

https://www.instagram.com/p/DGGHsNqut8n/

https://www.instagram.com/p/DFJqJ-7t3uj/?img_index=1

https://www.instagram.com/p/DGDaUifOEl-/?img_index=1

https://www.facebook.com/events/594195946900923

https://www.facebook.com/photo.php?fbid=656948810234925&set=pb.100077594350560.-2207520000&type=3

SERVICES:

  • Content Calendar

  • Community Management

  • Event Marketing

  • Cultural Campaigns

  • Offer design

  • Content creation

  • Brand positioning

  • Competitive analysis

  • Social Media platform optimization

  • Storytelling

  • Copywriting

  • Publishing

  • Social Media Reporting and Analytics

  • Email Marketing

  • Community/Partner Outreach

  • Paid Social

  • Creator Marketing

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